Traffic Analysis shows how well your website performs by tracking three key metrics: visits, pageviews, and unique visitors. Here's what each metric means and how to analyze them effectively.

Key Performance Indicators (KPIs):

• Visits: Individual browsing sessions within a 30-minute period
• Pageviews: Total number of page requests on your site
• Unique Visitors: Estimated total number of individual visitors (tracked via 2-year cookie)

How to Use the Traffic Panel:

1. Access Analytics and select Traffic
2. Choose your date range (data available from January 2014)
3. Select specific KPIs to analyze
4. Review traffic alerts marked with ! icons

Understanding Each Metric:

Unique Visitors:

• Measures actual audience size
• Tracked by browser cookies
• Cookie lasts 2 years
• Resets if cookies are deleted or different browser is used

Visits:

• Represents single browsing sessions
• 30-minute cookie duration
• Multiple visits possible per day
• Sessions reset at midnight
• Indicates site engagement level

Pageviews:

• Counts actual page requests
• Includes:
  • Fully loaded pages
  • Unlinked sections
  • Collection items
  • Password-protected pages (post-access)
• Excludes image URLs, scripts, and 404 pages

Additional Analysis Features:

Bar and Pie Charts (Visits):

• Device type distribution (mobile/computer/tablet)
• Traffic sources
• Browser usage
• Operating system breakdown

Note: Chrome's "Do Not Track" setting may affect analytics accuracy by recording each pageview as a new visitor when enabled.

Index Page Views (7.0):

• Secondary pages via Index: counts toward Index Page
• Direct URL access: counts toward individual page

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