Visitors to your site can be tracked through three key performance indicators (KPIs): unique visitors, visits, and page views.

Unique visitors represent the estimated total number of real visitors accessing your site during a selected period, tracked through a two-year browser cookie. This metric best measures your loyal audience.

Visits track individual browsing sessions using a 30-minute cookie. One person can register multiple visits if they return after the cookie expires. Sessions automatically reset at midnight.

Page views count actual page requests, including:

• Collection item pages
• Password-protected pages (after access)
• Offsite section pages

For Index pages (version 7.0):

• Sub-pages viewed from main Index count as Index page views
• Direct sub-page URL views count separately

The Analytics panel features:

• Customizable date range filtering (from January 2014)
• Interactive line graph showing KPI trends
• Detailed data on hovering over graph points
• Adjustable frequency views based on available data

Visit analysis includes breakdown by:

• Device type (mobile, desktop, tablet)
• Traffic source
• Browser
• Operating system

Note: Chrome's "Do Not Track" setting, when enabled by visitors, may affect analytics accuracy by counting each page view as a new visitor hit.

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