Customers interact with your online store through a simple, intuitive process from browsing to checkout. Here's how the customer journey typically flows:

Browsing Products

Customers can discover your products through:

• Main store page with filterable categories
• Product blocks on other pages
• Email campaigns
• Social media (Facebook and Instagram)

The store page displays up to 200 products at once, with pagination for additional items. Product variants show "From [lowest price]" when multiple prices exist.

Adding to Cart

Customers can add products through:

• Product detail pages with full information
• Quick add buttons directly from the store page (version 7.1)
• Maximum of 500 products per cart (150 with calculated shipping)

The Cart Experience

After adding items, customers see:

• Cart notification showing item count and total
• Option to continue shopping or proceed to checkout
• Ability to modify quantities or remove items

Checkout Process

1. Email Entry

• Provide email address
• Optional newsletter signup

2. Customer Account

• Login for existing accounts
• Option to create new account

3. Delivery Selection

• Choose shipping or in-store pickup
• Enter shipping address with Google auto-fill
• Select shipping method

4. Payment

• Credit card information
• Alternative payment options (PayPal, Apple Pay, Afterpay)
• Discount code application
• Terms and conditions review

5. Confirmation

• Order confirmation page
• Status tracking
• Download links for digital products
• Confirmation email

Special Considerations

• EEA customers require Strong Customer Authentication (SCA)
• Multiple fulfillment profiles split into separate orders
• Automated free shipping discounts apply after shipping selection
• Customers can track orders through the order status page
• Customer accounts enable easier order management and tracking

The entire process is SSL-protected to ensure secure transactions, with separate confirmation emails for order placement and fulfillment.

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