Sales analytics for digital products and pricing plans provide valuable insights into customer behavior and revenue streams. These metrics help optimize your digital product strategy and pricing structure.

Sales Analysis Metrics:

• Revenue (including recurring subscriptions and fixed payments)
• Units sold
• Payments processed
• Total orders
• Conversion rates
• Average order value
• Revenue per visitor (RPV)

Product-Specific Analytics:

• Individual pricing plan performance
• Revenue per plan
• Units sold per plan
• Order volume per plan
• Note: Views and conversion metrics are not available for pricing plans

Purchase Funnel Analysis:

• Visits
• Payment initiation
• Purchase completion
• Note: 'View product' and 'Cart addition' steps are excluded from pricing plan analytics
• Recurring charges are not included in funnel analysis

Traffic Source Insights:

• Visitor origin tracking
• Revenue attribution by source
• Conversion paths
• Customer acquisition channels

Content Performance Metrics:

• Page views for courses, blogs, and videos
• Member-only content engagement
• Paywall performance tracking
• Note: Only subscribed member views are counted

Free Plan Considerations:

• Free plan signups are excluded from sales metrics
• Payment-related analytics only track paid subscriptions
• Conversion tracking focuses on monetized plans

These analytics help you:

• Optimize pricing strategies
• Identify popular content
• Track revenue growth
• Understand customer behavior
• Improve conversion rates
• Measure content engagement
• Monitor subscription performance

For comprehensive performance analysis, regularly review these metrics to make data-driven decisions about your digital products and pricing strategy.

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