Analyze Your Product Sales Data in Squarespace Analytics

Analyze Your Product Sales Data in Squarespace Analytics

By Michael Turner

January 19, 2025 at 04:44 PM

Sales by Product data analytics provides crucial insights into product performance and sales trends. Access the dashboard through Analytics > Sales > Sales by Product.

Filter your data by:

  • Date range (available from January 2014)
  • Sales channels (Website, POS, Third-party platforms, or All Channels)

Key Performance Indicators (KPIs):

  • Revenue
  • Orders
  • Views (website sales only)
  • Conversion rate (website sales only)

Dashboard Features:

  • Bar chart showing top 8 items
  • Detailed table displaying up to 100 items
  • Sortable columns for each KPI
  • Search functionality for specific products
  • Total sales or channel-specific data views

Important Notes:

  • Data includes all product variants combined
  • Revenue is rounded in charts but exact in tables
  • Website analytics show both product sales and membership subscriptions
  • POS data reflects in-person transactions
  • Third-party sales data available through Orders API integration

Analysis Tips:

  • Compare performance across different sales channels
  • Monitor product demand patterns
  • Track conversion rates for online sales
  • Use insights for inventory and marketing decisions
  • Review total sales vs. channel-specific performance

Data can be sorted in ascending or descending order for detailed analysis. Use this information to optimize inventory management, merchandising strategies, and marketing efforts.

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