Sales data from pricing plans and digital products helps understand customer behavior and plan popularity. Here's a comprehensive breakdown of key analytics:

Sales Analysis Overview

• Tracks revenue from subscriptions and flat-rate payments
• Includes 7 KPIs: Revenue, Quantity Sold, Checkout, Number of Orders, Conversion Rate, Average Order Value, and Average Revenue per Visit
• Note: Free pricing plans are not reflected in sales data

Product-Specific Analysis

• Lists individual pricing plan performance
• Shows Revenue, Quantity Sold, and Number of Orders
• Views and Conversion Rate columns remain blank for digital products

Purchase Funnel Tracking

• Captures Visits, Checkout Started, and Purchased steps
• Excludes Viewed Products and Added to Cart steps
• Does not track recurring billing or installments

Traffic Source Insights

• Identifies visitor origins before plan signup
• Tracks revenue generation by traffic source
• Helps optimize marketing channels

Content Performance Metrics

• Monitors blog, course, video, and member site pages
• Compares digital product page views
• Only counts views from subscribed members
• Excludes paywalled content views

Important Considerations

• Regular data monitoring helps optimize pricing strategies
• Analytics track both one-time and subscription-based purchases
• Free plan signups bypass checkout process tracking
• Paywalled content views don't count toward metrics

This data helps optimize pricing strategies and improve digital product offerings based on actual customer behavior and preferences.

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