
Analyzing Squarespace's Digital Products and Pricing Analytics Report
Track and analyze your digital products and pricing plans performance through comprehensive analytics dashboards.
Sales Analysis Measure key performance indicators including revenue, units sold, checkouts, orders, conversion rates, RMP, and RPV. Data includes both recurring subscriptions and fixed pricing plan payments.
Note: Free pricing plans bypass checkout and aren't reflected in sales analytics.
Product Sales Analysis View detailed performance metrics for individual pricing plans:
- Revenue from subscriptions and fixed payments
- Units sold
- Number of orders
- Note: Views and conversion rates don't apply to pricing plans
Sales Funnel Metrics Track customer journey through:
- Visits
- Checkout initiated
- Purchases
Note: Recurring charges and installment payments aren't included in funnel analysis. Viewed product and Added to cart stages don't apply to pricing plans.
Traffic Source Analysis Understand visitor acquisition by monitoring:
- Traffic sources before plan signup
- Revenue generated per source
- Conversion patterns
Content Performance Monitor engagement with:
- Blog pages
- Course content
- Video pages
- Membership areas
Important: Page views are only counted after pricing plan signup. Paywall views aren't included in metrics.
Understanding this data helps optimize your digital product strategy and pricing structure for better performance and revenue generation.
Traffic Analysis Best Practices:
- Review analytics regularly
- Compare plan performance
- Track conversion patterns
- Monitor content engagement
- Analyze revenue sources
This data-driven approach enables informed decisions about product offerings and pricing strategies while helping identify areas for improvement and growth opportunities.
Related Articles

Traffic Anomaly Detection & Reporting: Monitor Website Volume Changes
