Promotional popups effectively engage visitors through targeted messaging and newsletter signups. Here's how to create and optimize them:

Creating a Promotional Popup

1. Open the Promotional Popup panel
2. Select a layout
3. Configure settings (Action, Content, Display & Timing, Image, Style)
4. Toggle Display Popup to ON
5. Save changes
6. Test in a private window

Key Uses:

• Newsletter signups
• Sales and discounts
• New product announcements
• Age verification

Action Settings

Newsletter Sign-up:

• Customize email field placeholder
• Edit submit button text
• Add disclaimer text
• Connect to storage (Squarespace Email Campaign, Mailchimp, Google Drive)
• Set authentication options
• Customize post-submission message

Button Click:

• Add up to two buttons
• Customize button labels
• Set destination URLs

Display & Timing Settings

Page Selection:

• First Page
• Specific Pages Only (excludes member pages and index subpages)

Trigger Options:

• Scroll position
• Timer
• Combined timing/scroll

Frequency Settings:

• Next Day
• 1 Week Later
• 2 Weeks Later
• 30 Days Later
• None

Mobile Optimization:

• Half-screen display
• Left-aligned text
• Optional mobile display toggle
• Custom mobile styles

Important Considerations:

• Keep text concise to avoid scrollbars
• Limit image resolution for faster loading
• Consider SEO impact (partial-screen layouts preferred)
• Only one popup active at a time
• No custom code support
• No exit-intent triggers
• GIFs accepted, but no video files

Troubleshooting:

• Private browsing affects frequency settings
• Excessive text causes mobile display issues
• High-resolution images may slow loading
• Use Reset button to test changes

Track engagement through form and button conversions to optimize performance and measure success rates.

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