Creating trackable URLs helps you monitor visitor engagement and campaign performance by measuring click-throughs and revenue generated from specific ads. Follow these steps to create and track your links effectively.

Supported Ad Platforms

• Facebook Ads
• Instagram Ads
• Google Ads
• Twitter Ads
• Pinterest Ads
• YouTube Ads
• LinkedIn Ads

Note: Squarespace automatically tracks Email Campaigns and Instagram Shopping campaigns without requiring special links.

Linkable Pages

You can create trackable links for:

• Layout pages
• Collection pages
• Tags and categories within collection pages

Cannot link directly to:

• Individual collection items (use tags instead)
• Pages within an index (link to main index)

Creating a Trackable Link

1. Navigate to Marketing > URL builder
2. Click "Create URL"
3. Select destination page from drop-down menu
4. Choose your ad platform
5. Click Next
6. Add URL and campaign information to your chosen platform

Tracking Results

Monitor your link performance in the Traffic sources panel, where you can view:

• Click-through rates
• Revenue generated
• Campaign comparisons
• Individual link performance

This tracking system allows you to measure the success of specific campaigns and optimize your marketing efforts based on actual performance data.

Remember to check your Traffic sources panel regularly to analyze campaign effectiveness and adjust your strategy accordingly.

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