Traffic alerts automatically monitor your website's traffic patterns to identify significant changes. These alerts appear as annotations on your analytics graph, helping you understand the causes behind traffic spikes and dips.

Key Features:

• Machine learning-based anomaly detection
• Identifies statistically significant traffic changes
• Compares current traffic to the previous 28 days
• Requires 28 days of traffic data to establish patterns

How to View Anomalies:

1. Open Analytics panel and click "Traffic"
2. Select date range from the drop-down menu
3. Click alert icons to view detailed information

Anomaly Details Include:

• Date of occurrence
• Traffic volume during the event
• Top affected pages (up to two)
• Percentage of traffic impact
• Contributing traffic channels

Using Anomaly Data:

• Identify successful traffic drivers
• Detect underperforming channels
• Test different marketing strategies
• Monitor effectiveness of content changes

Feedback: You can provide feedback on anomaly insights by:

• Rating with thumbs up/down
• Adding detailed comments
• Clicking "Send" to submit

The system continuously improves as it collects more data, helping you make informed decisions about your site's traffic patterns and marketing strategies.

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