Email verification plays a crucial role in maintaining a healthy mailing list and reducing spam. Here's what you need to know about subscription verification methods in email campaigns.

Verification Methods Available

1. Google reCAPTCHA

• Invisible security check that prevents bot submissions
• Enabled by default for Form Blocks and Newsletter Blocks
• No additional action required from visitors
• Available for Form Blocks, Newsletter Blocks, and promotional pop-ups

2. Confirmation Emails

• Requires subscribers to verify their email address
• Sent automatically to new subscribers
• Can be used alongside reCAPTCHA for enhanced security
• Not available for trial sites

Where Verification Applies

Verification is required for:

• Newsletter blocks
• Promotional pop-ups
• Form blocks with email sign-up
• Acuity Scheduling opt-ins (free services only)
• Membership site sign-ups (free sites)
• Newsletter sign-ups via cover page

Verification is not available for:

• Checkout page sign-ups
• Manually added addresses
• Imported addresses

Customizing Confirmation Emails

You can customize:

• Email body text
• Subject line
• Preview text
• Design elements

You cannot:

• Remove the Confirm Subscription button
• Add blog or product sections
• Select custom sender profiles
• Modify the confirmation page

Troubleshooting Common Issues

If subscribers don't receive confirmation emails:

1. Check spam/junk folders
2. Add [email protected] to contacts
3. Verify email address accuracy
4. Try signing up with a different email

For 404 errors when confirming:

1. Check mailing list connection
2. Reset form storage connection
3. Verify domain configuration

Best Practices

1. Enable both reCAPTCHA and confirmation emails for maximum security
2. Customize confirmation emails to match your brand
3. Maintain proper domain configuration
4. Regularly check verification settings
5. Comply with local regulations, especially in the EU

This verification system helps maintain list quality while protecting both you and your subscribers from spam and unauthorized sign-ups.

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