Geographic Data Analysis in Squarespace

Geographic data analysis helps you understand where your website visitors come from through an interactive heat map and detailed tables. This data guides marketing decisions and tracks business reach across different locations.

Map Features:

• Interactive heat map displays visitor distribution
• Darker shades indicate higher visitor volumes
• Hover over locations for exact visitor numbers
• Click to zoom into specific countries or regions

Table Analysis:

• Shows visitor data by country, region, and city
• Updates dynamically with map interaction
• Only displays locations with active traffic
• Includes visit counts and percentages

Mobile App Access

iOS App:

• Heat map with zoom functionality
• Detailed table with regional breakdowns
• Tap locations for specific visitor data

Android App:

• Bar graph showing top country visits
• Country-wise visit breakdown
• Option to view city details in Google Maps

Data Collection Notes:

• Location data collected via IP addresses
• "Unknown" entries indicate untraceable IP addresses
• May show discrepancies with Google Analytics due to different tracking methods

To access geography metrics:

1. Open Analytics panel
2. Click Traffic
3. Select Geography
4. Use date range filter for specific periods (data available from January 2014)

This data helps identify your strongest markets, optimize marketing efforts, and track your global reach effectively.

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