A URL slug is the exact web address of a page or collection item on your website. Squarespace automatically creates URL slugs based on page titles, but you can customize them for better organization and SEO.

Key URL Slug Rules:

• Must be lowercase (uppercase causes 404 errors)
• Length: 3-250 characters for pages, 3-200 for posts/products
• Only hyphens (-) allowed as special characters
• Cannot reuse product URL slugs after deletion
• Cannot use reserved slugs like "cart," "search," or "account"

Finding URL Slugs:

1. Use Preview mode
2. Check in private browsing
3. Access page/item settings

Best Practices:

• Keep URLs short and memorable
• Use hyphens between words
• Create 301 redirects when changing URLs
• Update internal links after modifications
• Maintain consistent URL structure

Modifying URLs:

Pages:

1. Open Pages panel
2. Hover over page
3. Click Settings
4. Update URL Slug
5. Save changes

Blog Posts:

1. Access Blog Preferences
2. Set default URL format using variables (%t, %m, %d, %y)
3. Customize individual post URLs in post settings

Products:

1. Open Shop page
2. Select product
3. Go to SEO and URL
4. Edit URL slug
5. Apply changes

Remember: Always create redirects from old URLs to new ones to prevent broken links and maintain SEO value.

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