How to Create Downloadable Products for Your Online Store

How to Create Downloadable Products for Your Online Store

By Michael Turner

January 18, 2025 at 04:42 AM

Digital products like music, eBooks, art, and PDFs can be sold as downloadable content on your store. Customers receive a 24-hour download link after purchase, with automatic link renewal if expired.

File Requirements:

  • Maximum file size: 300 MB
  • One file per product (multiple files must be zipped)
  • Remove special characters from filenames
  • SSL must be enabled for secure downloads
  • No quantity settings, variants, or SKUs allowed
  • Not available for subscriptions

Creating a Downloadable Product:

  1. Select Product Type Select "Download" when adding a new product.

Download button on Squarespace page

Download button on Squarespace page

  1. Add Product Details Enter name, description, and add product images.

Product editor form with placeholder

Product editor form with placeholder

  1. Upload File Click "Upload File" or drag-and-drop your file.

Upload file on Squarespace

Upload file on Squarespace

  1. Set Pricing
  • Set regular price
  • Toggle "On sale" for discounted pricing
  • Add sale price if applicable
  1. Add Organization Use tags and categories to organize products.

Add tags and categories on Squarespace

Add tags and categories on Squarespace

Tag and Category Rules:

  • Tags: 80 characters max
  • Categories: 25 characters max
  • Case-sensitive
  • Alphabetically sorted
  1. Add SEO Description Enhance search visibility by adding SEO descriptions.

Edit SEO and social of the site

Edit SEO and social of the site

  1. Publish Product Choose to publish immediately, save as draft, or schedule for later.

Troubleshooting: If you see "Unable to save product," ensure you've uploaded the file.

Error during file upload

Error during file upload

Customer Download Process:

  • Download link appears on order confirmation page
  • Customer receives confirmation email with download link
  • Link expires after 24 hours
  • Automatic link renewal available
  • Resend links through Orders panel

Marketing Options:

  • Use email campaigns
  • Sell on Facebook and Instagram
  • Customize with detailed descriptions
  • Add custom forms and buttons
  • Attend "Design Tips to Increase Your Store Sales" webinar

Test your setup by placing a test order before launching.

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