SEO-Friendly Guide: How To Find and Change URL Slugs in Squarespace

SEO-Friendly Guide: How To Find and Change URL Slugs in Squarespace

By Michael Turner

January 30, 2025 at 04:53 AM

A URL slug is the specific address of a page or collection item on your website, automatically created from the page title. For example, a page titled "About" becomes "yourdomain.com/about".

Finding URL Slugs

  • Use Full Preview mode to see the URL in the address bar
  • Access the site in private/incognito mode
  • Check page or item settings directly

URL Formatting Guidelines

  • URLs are automatically converted to lowercase
  • Length: 3-250 characters (3-200 for blog posts, events, and products)
  • Only dashes (-) allowed as special characters
  • Cannot reuse deleted product URLs
  • Certain slugs are reserved for system use (e.g., cart, checkout, search)

Web page with a yellow arrow

Web page with a yellow arrow

Changing URLs for Different Content Types

Pages:

  1. Open Pages panel
  2. Hover over page and open settings
  3. Update URL Slug field
  4. Save changes

Blog Posts:

  • Edit individual post URLs in post settings
  • Set default URL format using variables (%t for title, %m for month, %d for day, %y for year)

Products:

  1. Access store page
  2. Open product settings
  3. Edit URL under SEO and URL section
  4. Apply changes

Best Practices

  • Create 301 redirects after changing URLs to prevent broken links
  • Use short, memorable URLs
  • Update all internal links after URL changes
  • Avoid using reserved slugs
  • Maintain consistent URL structure across your site

Important Notes

  • Collection page URLs become reserved and cannot be used in other pages
  • URL changes don't automatically redirect traffic
  • Uppercase letters in URLs may cause 404 errors
  • Random strings are assigned if content is saved without a title

Follow these guidelines to maintain an organized, SEO-friendly URL structure that enhances user experience and site navigation.

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