Squarespace AI Guide: Understanding and Using Content Generation Tools

Squarespace AI Guide: Understanding and Using Content Generation Tools

By Michael Turner

March 17, 2025 at 09:01 PM

Squarespace AI provides powerful tools to generate and refine website content through artificial intelligence. The platform uses technology from OpenAI, Anthropic, and Google to help create initial content drafts that you can customize.

Supported Text Areas for AI Generation:

  • Text blocks
  • Blog posts (including mobile app)
  • Course excerpts
  • Email marketing sections
  • Image captions
  • Alt text (7.1)
  • Product descriptions
  • Video descriptions
  • Project proposals and contracts

Setting Up Brand Identity:

  1. Click the three circles icon in any text area
  2. Open "Brand Identity" window
  3. Enter business description
  4. Select tone/personality
  5. Review example text
  6. Save settings

Generating New Content:

  1. Click three circles icon in text area
  2. Enter prompt or use template
  3. Click Write
  4. Review generated text
  5. Edit as needed

Rewriting Existing Content:

  1. Highlight text
  2. Click lightning bolt icon
  3. Choose Simplify, Shorten, or Extend
  4. Click Write
  5. Review and edit results

SEO and Alt Text Generation:

  1. Create brand identity first
  2. Open SEO Settings
  3. Click "Improve with AI" in SEO Report
  4. Review suggestions
  5. Edit and save changes

Best Practices:

  • Review all AI-generated content carefully
  • Use specific prompts for better results
  • Customize content for your unique voice
  • Edit for accuracy and appropriateness
  • Take responsibility for published content

Troubleshooting:

  • If AI is unavailable, wait and try again
  • Generation times may vary based on request complexity
  • Contact support for technical issues only (not content advice)

Stock Image Backgrounds:

  1. Edit Section > Background
  2. Click + > Browse Backgrounds
  3. Choose Images, Patterns, or Gradients
  4. Select desired background
  5. Click Add Image

Remember that Squarespace AI is a tool to create initial drafts - always review and customize the content to match your brand voice and ensure accuracy.

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