Track Sales Analytics by Product in Squarespace Reporting

Track Sales Analytics by Product in Squarespace Reporting

By Michael Turner

January 19, 2025 at 01:07 PM

Sales by product analytics helps you track and analyze individual product performance metrics across your sales channels.

View key metrics like revenue, orders, views, and conversion rates to make data-driven decisions about your inventory and marketing strategies.

Access Sales by Product Analytics:

  • Open Analytics panel
  • Click Sales
  • Select Sales by Product
  • Filter by date range (data available from January 2014)
  • Filter by sales channel (Website, POS, Third-party platforms, or All channels)

Key Performance Indicators (KPIs):

  • Revenue: Total sales value per product
  • Orders: Number of orders per product
  • Views: Product page visits (website sales only)
  • Conversion Rate: Percentage of views resulting in purchases (website sales only)

Visualization Tools:

  • Bar Graph: Shows top 8 products
  • Detailed Table: Lists up to 100 products
  • Search Function: Find specific products
  • Sortable Columns: Order by any KPI
  • Channel Toggle: View total sales or channel-specific data

Important Notes:

  • Data includes all product variants combined
  • Revenue is rounded in graphs but exact in tables
  • Sales channels include online store, point of sale (POS), and third-party platforms
  • Channel data helps compare performance across different selling methods
  • Member site subscriptions (new and recurring) are included in website sales data

Use these analytics to:

  • Track product performance
  • Compare sales across channels
  • Optimize inventory management
  • Guide merchandising decisions
  • Inform marketing strategies

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