Track Your Site's Visitor Location Data with Geography Analytics
Geography Analytics lets you analyze where your visitors come from through detailed location data. Here's a comprehensive overview:
Key Insights Available:
- Most active visitor locations
- Potential areas for marketing focus
- Business reach and growth patterns
Using the Geography Panel:
- Access via Analytics > Traffic > Geography
- Filter by date range (data from January 2014)
- View visitor data by country, region, or city
Interactive Heat Map Features:
- Color-coded visualization (darker shades = higher traffic)
- Hover for specific visit numbers
- Click to zoom into regions
- Real-time table updates based on map interaction
Table Functionality:
- Shows locations with active visits
- Sortable by visit numbers
- Detailed regional and city data
- Only displays areas with recorded traffic
Mobile App Features:
iOS Version:
- Interactive heat map
- Pinch-to-zoom capability
- Location-specific visit data
- Percentage breakdowns by region
Android Version:
- Bar graph of top countries
- Country-wise visit breakdown
- Detailed regional statistics
- Google Maps integration
Important Notes:
- "Unknown" entries indicate unidentifiable IP addresses
- Location data is IP-based
- Some discrepancies may exist between Squarespace and Google Analytics due to different IP reading methods
Understanding this data helps optimize marketing efforts and track global reach effectively.
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