Understand Image Ratio: A Complete Guide to Image Sizing in Squarespace

Understand Image Ratio: A Complete Guide to Image Sizing in Squarespace

By Michael Turner

December 27, 2024 at 12:23 PM

Image ratio is the proportional relationship between an image's width and height, defining its shape. This ratio is expressed as width:height, such as 3:2 or 1:1.

A 1:1 ratio creates a perfect square - whether the image is 500×500 pixels or 1500×1500 pixels. A 2:3 ratio means the height is 1.5 times greater than the width (e.g., 500×750 px or 1500×2250 px).

Ceramic bowls with abstract patterns

Ceramic bowls with abstract patterns

"Choose cropped or full image"

"Choose cropped or full image"

Tips for Working with Image Ratios:

  • Start with images that share the same ratio for consistent cropping
  • Use crop handles to adjust image height when needed
  • For product images, maintain consistent ratios across all photos
  • Manual cropping to specific ratios ensures uniformity
  • When cropping, adjust the shorter side based on the longer side to maintain quality

Video Considerations:

  • Uploaded videos typically display in 16:9 ratio
  • Other ratios may show black bars on the sides
  • Embedded video ratios depend on the hosting service's thumbnail

Common Image Ratios Example:

Commercial building lit up at night

Commercial building lit up at night

Glass mirrored office building

Glass mirrored office building

Modern commercial building at dusk

Modern commercial building at dusk

Blue commercial building with large windows

Blue commercial building with large windows

Illuminated blue glass building

Illuminated blue glass building

For page banners:

  • No predefined ratios
  • Stretches to fit various browsers
  • Maintain consistent ratios for fixed-height banners
  • Follow image formatting guidelines before uploading

When working with percentage-based ratios:

  • 100% = square image
  • Below 100% = landscape orientation
  • Above 100% = portrait orientation
  • Calculate exact ratios by dividing height by width (e.g., 2:3 ratio = 150%)

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